When it comes to blogging WordPress is by far the best CMS in the world. There are a lot of customizations that can be done and you can track your readers and take steps to increase your reader engagement. Are you thinking of how to make your visitors spend more time on the blog?
Here are the top three WP plugins that you need to track and increase user engagement. These WordPress plugins will make your visitors return to your blog and decease bounce rates.
1) RSS Footer: A Plugin to leverage RSS subscribers:
Last week I was just browsing my email heap when I found I had missed an email from Pat Flynn, one of my favorite bloggers. Pat always gives quality tips and doesn’t use his email list as a sole method of promoting his products. Here is what I found on the email. It was an introduction to the WordPress plugin called RSS footer. This plugin is developed by Joost De Valk, the creator of WordPress SEO by Yoast plugin.
Most of you must have thought of a possible way to leverage the RSS subscribers and here comes the plugin. RSS Footer allows you to engage with your subscribers and thus make them come to your blog back.
You can also use the plugin to increase your social followers, or to increase your email list. Here is how to leverage your RSS subscribers:
1) Add links to your social profiles like Facebook or twitter and request your followers to subscribe you over there.
2) Add a footer note to the RSS feed thanking the readers to subscribing you. This will add a personal touch to your feed and people will feel valued.
3) Organize some sort of contents exclusively for Feed subscribers so that you can create more engagement.
4) If you are pretty good at coding you can also add the PHP codes for including featured posts or related posts on the feed footer. This will also help your subscribers to return to your blog.
2) WP Scroll depth – A plugin to track how deep users scroll your posts:
WP Scroll depth has been a new entrant in the WordPress directory of plugins but has tremendous power when it comes to analyzing engagement on your posts. If you are one of those who loves to write long detailed blog posts that provide total insights on a topic, you are sure to be having a fear within as to if your readers ever scroll till the last word down the fence. Getting to know the spot where your readers find your posts boring and loose interests on it is essential.
This plugin calls the jquery script called scroll depth to load. Scroll depth is a script by Rob Flaherty who describes the script as
Scroll Depth is a small Google Analytics plugin that allows you to measure how far down the page your users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll points, sending a Google Analytics Event at each one. You can also track when specific elements on the page are scrolled into view. On a blog, for example, you could send a Scroll Depth event whenever the user reaches the end of a post. The plugin supports Universal Analytics, Classic Google Analytics, and Google Tag Manager.
You need to use Google analytics for leveraging this plugin.
Basic Settings: The plugin allows you to set minimum scroll height. By this you can limit plugin to track only on pages that meet the desired length of posts.
Percentages: Percentage events are stimulated the moment the page scroll reaches the scroll points which can be at 25%, 50%, 75% etc.
Pixel depth: Pixel depth allows you to track user scroll by pixel metrics which is by default rounded off to the nearest 250th pixel
Elements: This setting enables you to trigger an event to Google analytics, whenever the reader scrolls to a specific element on the page like post’s end, comment section etc.
Analyzing your metrics:
To check your metrics sent by the plugin you have to go to the Google analytics dashboard and then clicking on real time –> events.
For more detailed tutorials on using the plugin with Google analytics you can go through these posts by the Rob Flaherty:
Hacking Google analytics part 1, and
Hacking Google analytics part 2
3) Reply me plugin: Send Email notification when a comment is replied:
Reply me is a single plugin that notifies the commenters when you reply to their comments. This plugin hasn’t been updated from over two years but still is used extensively by bloggers like Ana Hoffman, Atish Ranjan, Ileane Smith, Harleena Singh amongst others. Most have the plugin bundled with the CommentLuv plugin.
This plugin is highly customizable and you can either customize it to include the text of your reply comment or can place the link to the comment in place of the direct text. The latter is my opinion is futile because hardly will the readers be motivated to click the link back to your blog just to see your reply unless the conversation is way very important.
For a detailed tutorial on customizing the reply me plugin you can read this post of Dragon blogger.
Further resources to read:
1) Top WordPress plugins by Kumar Gauraw.
2) Adrienne Smith’s List of favorite WordPress plugins.
3) Best WordPress plugins By Angella Mccall:
Over to you,
So these were the top three WordPress plugins that you should use to boost user engagement on your blog. These three WordPress plugins will definitely help you to leverage your readers without making them irritated. Have you used any of these WordPress plugins before? If yes, what are your results, do let us know in the comment section.